Blake Lively surprises with a stunning hair makeover for her upcoming movie, It Ends With Us.

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The 35-year-old actress is spotted sporting vibrant red hair while filming in New York City.

Lively's new look is a departure from her trademark blonde tresses.

She appears to be wearing a wig for her role as Lily Bloom in the film.

Just weeks prior, Lively attended Taylor Swift's Eras Tour with her signature blonde hair.

The actress showcases her commitment to her on-screen character through her hair transformation.

Lively was seen leaving the concert with her children, revealing her blonde locks once again.

Lively's quick transformation highlights her dedication to the role.

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